Lemonada
The lemonade stand is many kids' first business. Lemonada treats it that way: a playful platform where young sellers track sales and inventory, compete with stands in other neighborhoods, and learn entrepreneurship without noticing they're learning.
- What we did
- End-to-end product design: IA, flows, wireframes, UI, character and gamification
- Audience
- Kids selling lemonade, and their parents
- Methods
- Information architecture, user flows, wireframing, color psychology, gamification design
- Outcome
- Higher engagement and knowledge retention for kids
A business tool kids want to open
Real-time sales tracking, expense monitoring and profit calculations, teaching the basics of entrepreneurship and financial literacy while keeping every interaction accessible and fun. Not just a tracker: a community where kids connect, share and learn from each other through interactive tutorials.
Architecture before aesthetics
The information architecture was built first: a clear map of the user's journey that made wireframing faster and more precise. The flow branches from one homepage into four limbs, Feed, Chat, Sales and Report, with the sales limb carrying the working tools.
A palette doing psychological work
Light greens, yellow, light blue and white, chosen deliberately for an app where children manage money: bright yellow and green for engagement, light green for calm, light blue for trust, white to reduce overload. Gamification sits at the heart of it, with kids motivated to beat their own sales and climb levels, and a lemon character that acts as the face of the app across every screen.
The essence of gamification lies in its ability to spur children on.
design rationale
